Today we will know about some Basic SEO Terms and their meanings. SEO happens search engine optimization, When you search something in Google, it shows you its results.
It only shows you the results that match your search term. Whatever bloggers and website owners are, they optimize their content in such a way that they appear in search results. This is called SEO.
If you are interested in digital marketing then it is very important for you to know about it. There are many terms of SEO, if you do not know about them then you will not be able to understand it.
Until you do not know English alphabets from A to Z, you will not be able to make any word or sentence. Similarly, it is important to know about the basic terms of SEO.
As a beginner, I have told you some terms of SEO and their meaning below. Do these before going to Advanced. In this way, you will remember all the terms slowly, when you will use them practically.
Basic SEO Terms and Their Meanings
Alt Text: This is done in images. With its help, the search engine gets to know what this image is about.
Anchor Text: Used to link another page. You can do the same in image with this.
Backlink: This is a link that has been done from another site to your site.
Black Hat SEO: This technique is done to rank your site quickly in search engines. But it is not safe and you are at risk of getting penalized.
Bot/Spider/Crawler/GoogleBot: Search Engine sends its bots to other sites. Through which he would be able to read the contents of your site. This is an automatic process.
keywords: This is a phrase or sentence, which people search in the search engine. There are two types of Keyword; Short Tail and Long Tail. The keyword which has 1-3 words is called Short Tail and the keywords more than that are called Long Tail.
metadata: The search engine does this to display the search results properly.
Meta title: This is the title of your article or website which describes your content.
Meta description: It is used in search result to describe the content.
no-follow: This is an attribute which is used in anchor text. From this the search engine understands that you are not following that link. This is used in external link.
On Page SEO: The technique you use in your site to make your website or blog post SEO friendly is called On Page SEO. In this you have to optimize texts, images, tags, URL structure, internal links, headers.
Off Page SEO: The technique used to improve the ranking position of your website in Search Engine is called Off Page SEO.
Robot.txt File: This file is a communicate art with search engine robots and tells them which site is to be indexed and which page is to be indexed and which page is not.
Pagerank (PR): Google gives a rank from 0 to 10 to every website and page by looking at the quality and SEO score of their site. Whose page has a good rank in Google. But since last year no more PR updates are coming.
seo: Search Engine Optimization. This is a process to improve the search engine score of your website. Good SEO decides that in which page of search results your page will appear.
Sitemap: Sitemap contains details of all the contents of your blog or website. By submitting it to the search engine, it is able to read all your pages properly.
White Hat SEO: This is called good quality SEO technique. Due to which it takes time to rank your page, but you are completely safe from penalty.
what did you learn today
In this post of yours What is SEO And some basic terms of SEO. In future, I will keep giving you many such information. If you want to know about SEO in details, then do not forget to subscribe to our YouTube channel.