do you know What is Bounce Rate (What is bounce rate in SEO) and how to reduce itIf not, then you do not need to be sad, we will discuss about it today.
If you have your own blog or website, then you must have some knowledge about Bounce Rate. If you always check your blog’s Global rank, India rank, page per visitors in Alexa, then you must also see Bounce Rate along with it.
But a blogger feels bad when the bounce rate of your site is more than average. Due to this, the authority and rank of his blog starts falling automatically.
Because the Bounce rate of any site is high means that site is not good for the users and if your site also comes in this category then it is a very bad news for you for your website.
If your blog or website is new then it is common for the bounce rate to be high. But if it is old, then it is your fault somewhere that the Bounce Rate is high.
But there is nothing to worry because after reading this article of mine today, the bounce rate of your site will definitely decrease.
What I mean to say is that today we will get some such information about it, which will make it easier for you to understand it even better, as well as you must read the whole article because in the end, today I am going to give you some such tips. I am going to go ahead, which will be very useful in your site.
So what is the delay in good work, let’s start and know that What is Bounce Rate,
What is Bounce Rate (What is Bounce Rate in SEO)
If you are trying your best to increase the Search Performance of your blog or site and it is not happening, then there is a hidden secret behind it, first of all reduce the Bounce Rate. But there are some mistakes in this, there is something wrong with your plan. We will talk further about what is wrong.
so what is this bounce rateWhen a visitor comes to your website and visits a page ie entrance page and he goes back after that, then it is called Bounce.
But Bounce Rate means it is the percentage of those visitors who come to your page and go back without clicking on any other page.
This means that visitors came and immediately went back without opening any other page or without reading your article. But if this is happening then it is proving that the post of your site is not so interesting or you are not putting much value in it.
Apart from this, it can also happen that its design is also nothing special, the heading is also not attractive. If the Bounce Rate will be high, then you should understand that the visitors of your site are decreasing and if the visitors decrease then the rank will decrease and finally the income will also be less.
So taking an example, let me explain to you very well what is Bounce Rate.
If there is a website or a blog, whose Bounce Rate is 45%. This means that 45% of visitors to that website are such that they open a page and immediately go back.
Maybe they haven’t found anything worth reading. There can be many reasons for this, about which we will know further. So let’s now know how much bounce rate is better for the site.
What should be the Bounce Rate
By now you must have got some idea that What is Bounce Rate, In this I will tell you that B of a websiteHow much is it good to have an ounce rate, How much will work and which one is useless for your site.
To understand it properly, I have divided it into four parts.
- 1% to 10%
- 10% to 40%
- 40% to 70%
- more than 70%
1% to 10% If there is a bounce rate of a blog inside, then it comes in the list of successful websites of the world. after that if 10% to 40% Even if it comes, it is good.
where in the third 40% to 70%, In this, most of the websites are included in general. Which is not that good but the work is worth doing. If we talk about all the websites, then the total 75% to 80% The website comes in this CATEGORY.
And after all, websites whose bounce rate is more than 70% are not good at all and they have to do a lot of work on their website. Now we know which mistakes increase the bounce rate.
If you are wondering whether all types of websites have the same bounce rate then the answer is no. Bounce rates are different for different types of websites. Here below, I have provided information about some of their figures which are as follows:
- Content websites – 40-60%
- Lead generating websites – 30-50%
- Blogs – 70-98%
- Retail business sites – 20-40%
- Websites providing any services – 10-30%
- Landing Pages – 70-90%
By which mistakes the Bounce Rate of Website or Blog is high?
These are some of the mistakes a blogger makes on a general basis, on which you must pay attention.
- Website’s loading time In excess.
- Having Single Page Site.
- Having poor quality contents.
- internal link The visitor should like it.
- Ranking on wrong keywords for traffic.
- Due to the lack of quality and content that the user likes.
- Your website design being useless.
- Formatting mess of
- Heading of your content must be special.
How to reduce Bounce Rate?
So now we will tell you in which ways you can reduce the Bounce Rate.
1. Site Design and Look should be good
See friends, whatever you like to see, then you get attracted towards it. Similarly, if your website and blog look good, then visitors will automatically come to your website and they will also like to read the content.
Whenever you are designing your blog, it is very important for you to have knowledge of Color Combination. You have to understand your visitors that which color will look good in the site.
Choose the Font Color and Text Size correctly, like if you make the font of the entire text red, then the reader will be amazed and also keep the text size correct so that the visitor does not have to face any difficulty in reading.
Because there is a saying that customer is God and hurting God means kicking in your stomach. If you have given a lot of animation in your site, then that too does not seem special. Make the design of the site simple and readers friendly.
2. Pay attention to Page Load Time
If the page load time of your site is more. This means, to accept the incoming visitors before reaching the blog. If you are a blogger, then definitely focus on it and it is also very important for SEO.
If the page load time of your site
- Less than 1 second means – Perfect.
- 1 second to 3 second mean – Above average
- 3 second to 7 second mean- Average
- More than 7 means- Very poor
If you want to please the visitors, then keep Perfect or Above Average. Use limited image and low size image in the page, this will reduce page load time.
3. Write content with quality
If your site has quality content, then it will be very helpful in making your site a brand and you must understand the meaning of brand. If you pay more attention to the branded and valuable content of the site, then it will take you some time but you will reach your goal quickly.
If your content is not of quality, then visitors will automatically go back from your site, because there are many websites that will be providing better content than your website.
Like if you are writing content and not giving the right information there, you are writing whatever comes to your mind. This will reduce the rank of your site, so write what is correct.
If you are giving wrong information in your site, then User means Visitor will take wrong decision accordingly which will bring wrong result. Do remember this thing. Keep the size of the content 500 to 1000 words and use simple language so that the visitor can quickly understand what you have written and the trust on the site will increase. Friends, if you give quality content, it will take some time, but good visitors will come and the bounce rate of your site will also decrease slightly.
4. Enter Visitors Friendly Heading
Anyone would feel bad to have something from outside and something like this from inside. Often bloggers make this mistake and use clickbait headings which is not correct at all.
So if we link the same thing with Blog then the thing is, if you have given your Heading well according to your own opinion but that Visitor is not able to understand.
And in the same way that the Heading has been given, it has been written about some other topic. This will reduce the trust of visitors from the top of your site. I meant to say that the Heading of your post should be understandable. Like giving an example.
If a Visitor came to your site and read one article thoroughly and then after reading the Heading of another article, he went back.
So what will happen with this, you will know that the Bounce Rate of your site will be high. Keep your content updated as much as possible. So that you get the right information and the Visitor remains on your side. Due to good content, the rank in Google will also be done very quickly.
5. Focus on Content Formatting
It’s a simple matter, write as well as you can, if you write here and there, that means you will not do the formatting of your page or your post in a little way, then how will the Visitor like it.
When editing the post, then put some emphasis on the tags which have to be inserted. And focus a little on Paragraph formatting. Do not write too long wide paragraph, so that if Visitor reads it, it should not be boring to read it.
Bold the word you want to bold, which will increase the focus of the visitors. Also, everyone likes to read Formatted Contents.
6. Put Focus on Internal Link
If you do not put the correct internal link in the middle of your post, then the bounce rate will increase. This is because often in some time readers will read your contents and after that they will close it and go away.
And if you put related internal link then they will want to read that content too. For example, put the internal link related to your post and also give some such internal link which the visitor considers necessary to read.
It depends on you, how is the content in your site and which internal link would be right to put. These tips will also prove helpful in reducing the bounce rate.
7. Internal Link should open in another page.
If you are putting internal links in your site, then definitely focus on it. Whenever the visitor clicks on the internal link of your post, it should open in a new page.
So that the article the visitor was reading should also remain open in one tab and the other should open in another tab. This also reduces the bounce rate.
8. Mobile Friendly Blog
As we all know that nowadays mobile users are maximum. That’s why we should pay more attention to making our blog mobile friendly.
The more mobile friendly your blog is, the more your visitors will like your blog. According to me 50% visitors are mobile users. So use the template mobile friendly of your site.
my final decision
So friends, today’s information was very important. If you want to do something new in the world of Blogging and want to progress, then I hope that this article would have been helpful for you.
By now you must have realized that What is Bounce Rate (What is bounce rate in SEO) And How to reduce bounce rate, Keeping in mind all the methods I have provided above, take Blogging forward. There is nothing to worry, if you still want to ask any question, then definitely write in the comment box below.
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