do you know that What is Google AMP Or What is Accelerated Mobile Pages And what are its advantages and disadvantages, If you are using the Internet on the phone, then you must have noticed that at the bottom of many websites there is an AMP symbol, which has an arrow mark.
Have you thought about it, what is it and what benefit does it give to a site. As we all know that ever since Smartphones have entered the market, since then their use has increased a lot as compared to computer system.
A report has revealed that around 75% People have Mobile Phones and 57% of them use the Internet from their phones. And to improve this User Experience, Google started AMP so that people can open any website in their mobile very quickly and easily.
And it was also liked by the people because it is more mobile friendly and it has many benefits. So today we in this article What is Google AMP And what are its advantages and disadvantages, we will know about it completely. Then what is the delay, let’s start.
What is Google AMP
AMP or its full form is Accelerated Mobile Pages, It is an Open-Source Framework with the help of which it helps to convert any pages into Mobile friendly pages so that it can deliver any content very easily.
Basically it works as an application, with the help of which all web pages become mobile friendly. This application has been made in such a way that it is fast to open web pages.
AMP contains HTML, JS and Cache Libraries, with the help of which makes any website more user specific and despite having rich content like PDFs, video or audio in it, accelerates its load time for mobile devices.
Accelerated Mobile Pages or AMP is the bare-bone version of any website’s mobile pages. This application displays only those things which are most important in the pages of a website and it ignores other things which take time to load the website.
In this case, automatically mobile pages open very fast. Due to which users also get more time to read the content of the website.
so far you Google AMP You must have got some idea about how important it is for us, so let’s now look at its advantages and disadvantages and know what are the positive and negative effects of using them on a website.
Advantages of AMP (Accelerated Mobile Pages | AMP advantages in hindi)
1. Speeds up the loading time of the website
If you are a mobile user, then you must have noticed that the loading time of websites has increased significantly due to the implementation of AMP. It does not load unnecessary extensions due to which sites open fast.
2. Increases Server Performance of a Website
Because sites open fast, due to which a lot of traffic comes to the website and due to which there is not much load on the server and server performance increases.
3. Helps in increasing Mobile Ranking
This does not increase the mobile ranking directly, but it definitely increases indirectly because the sites open fast, due to which the response time of the website becomes good and the traffic also starts increasing and ultimately it increases the mobile ranking.
4. Helps Surfing Mobile Users
As we know how difficult it is to surf in mobile if it is loading slowly. But with the help of AMP, the loading time is reduced to a great extent, which helps mobile users in surfing.
5. This is a boon for Informational Websites
This is a boon for Information Websites because there are not many videos or pictures in these websites and there is more text in them and if this unnecessary extension is removed then the website automatically becomes fast.
Disadvantages of AMP (Accelerated Mobile Pages) disadvantages in hindi,
1. The performance of the website increases with the help of Cache
Yes, definitely the performance of the website increases with the help of Cache, but it puts a negative effect on that website because a lot of cache memory is used only to store the site.
2. AMP puts a bad flow on the website’s Analytics
Yes, AMP does support Google Analytics but for this many different tags have to be used in those AMP pages and it is not so easy to implement it. And it reduces the usage of analytics in the website to some extent. Which puts a bad flow on the website.
3. Reduces Advertisement Revenue
As we know that the use of AMP reduces the amount of advertisement in the website to a great extent, due to which there is a huge loss in its advertisement revenue and bloggers have to lose some part of their earnings.
4. It is not good for E Commerce website
E Commerce Websites have the most ads and there are more pictures to show the product and the text is the least. All these things will be removed by using AMP, which will affect their revenue.
5. Ranking Factor does not depend on it
Google has clearly said that AMP has no role in ranking the website. So the bloggers who must be thinking that by implementing AMP, the ranks of their blog will increase, then it is completely wrong.
By now you must have come to know about the advantages and disadvantages of AMP very well. Now you can decide for yourself whether Akir AMP is right for your website or not. According to me, they should be used in info pages, blog posts, informational websites.
Use of AMP in Small Businesses
I think you understand by now What is Google Accelerated Mobile Pages (AMP), It is very easy for developers to implement it but it is not as easy for small business owners to use it in their website.
To use it, you must have some technical knowledge. Here I have mentioned some such method by which its implementation can be done.
1. Coding It Directly
2. Using a Content Management System
You will be very happy to know that there are some CMS platforms that are now providing AMP support. WordPress is at the forefront of all this because it is easiest to implement AMP here. Apart from this, there are two other platforms Joomla and Drupal.
3. WordPress, Drupal, & Joomla
If you are using WordPress then you can translate your post to AMP using only AMP Plugin. You can use Drupal AMP module for Drupal and wbAMP for Joomla.
Speed is necessary for all websites whether you are small or big. The main purpose of Google AMP is how to make your site fast for Mobile Users. According to me, we should give some time for Google AMP to grow, we should see how it is developing in the coming time.
Keeping all these things in mind, we should think whether we should use AMP in our website or not.
what did you learn today
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