What is keyword and why is it important

Keywords or SEO Keywords are such words or phrases that are present in the content of your blog or website, while only with their help the search engine can access your site. That is, it is able to display your content in its search results.

Here we will talk about what is Keyword and whether it is necessary for SEO or not. How many types of keywords are there? Have you reached here in this article while searching for the same question, then you have come to the right place. Do you know the answer is hidden in your question itself? And you must have heard this word many times “keyword”. Many bloggers must have told you a lot about this.

If you are a beginner, then there will be many questions in your mind, there is nothing to worry. By the end of this article, you will learn everything. But if you are already blogging then you must have read somewhere about the keyword. Keywords are very important to increase the traffic of your blog/website and to rank the page.

You must know that 90 to 95% of the traffic in your blog is more than the 5% of the post you have written. This became possible with the use of those selected keywords, maybe I have said it right. So let’s know the complete information about its importance in Hindi.

What is Keyword – What is Keyword in Hindi

The answer to this question starts from here. Keyword is a Phrase or a sentence. Which you use in the title to describe your article. like “What is KeywordThis is a phrase, which is called keyword in the language of Blogging or SEO.

What are keywords

If you are a beginner in blogging, then you will understand this example very well. You have to write an Essay on Mahatma Gandhi, that too in Hindi. So maybe you will search something like this in Google “Essay On Mahatma Gandhi in Hindi” or “Essay on Mahatma Gandhi” and both of these are your keywords.

Is this a phrase or can’t say the title of the post. Through which you increase the traffic of your site. The topic on which you write is also a Keyword. If you want to write Seo Friendly Article then you have to target a phrase. We will call this Target Phrase as Target Keyword.

You can say that you search anything in Google and you get the results of many Queries, you can also call them each Keyword. Now a question will come in your mind that what is the need of Keyword in the article or post. Now further we will answer this question.

What is the importance of keywords for SEO

Keywords are very important to increase On-Page SEO. SEO (Search Engine Optimization), sets the position of the article in google in the Search Engine Results Page (SERP).

In SEO, we target a phrase, which is called “Target Keyword”. If you are getting confused between SEO and Keyword, then understand SEO as Search Engine Optimization.

You have written a new post, but now how will Google know on which topic your article is? And it is possible that with the help of SEO, you can do this and optimize the content for the search engine. Which has many benefits like the traffic of your site will increase.

Searching your article will come on the first page of google. This will have more and more visitors. The ranking of the site will increase. To write SEO Friendly Article, you have to use Keyword.

Now let’s talk a little inside. To make your blog post or page SEO Friendly, we have the option to define these keywords at one place and the same place is Meta Description. But as far as I know, after the change in Algoritm, Google is Auto Detecting Keywords.

Meta Keywords can be something like this if we talk about this article, “Keywords in Hindi”, “SEO Tips”. Now if someone searches for SEO tips, he will reach on this page. Which is wrong, because there is no information about SEO tips here in this page.

User will go back from this page and Bounce Rate of this site will increase. Now there will be another question in your mind that how many times these keywords should be repeated in the entire post or what should be the density of these keywords. You will know about it in the end.

Another question will come in your mind that what is this Page Ranking and who does this ranking. So first of all, ranking is neither done by any human nor does any employee of Google. All this is done by a machine, which you can also call Algorithm. Algorithm is a step by step process. In which there is the ability to take a decision.

Ranking means where your post is appearing in the Search Engine Results Page (SERP), that is the page rank. If you want, by entering the name of your website in SEMrush site, you can check which keywords you have ranked in your site. Now know how many types of Keyword are there.

Types Of Keyword Used In SEO

Generally speaking, there are two types of keywords.

1. short tail keywords

Short Tail Keyword consists of 1 to 3 words. That’s why it is called Short Tail. See some examples of this EX- earn money online, Free Ebooks, Free jio phone. You must have seen in the above three examples that the length of these Phrase (Keyword) is within 3 Words or 3.

2. long tail keywords

Length of Long Tail Keywords will be more than 3. That’s why it is called Long Tail. See some examples of this EX- How to Earn Money Online in Facebook, How to earn money from Whats app, How to learn Blogging in 10 days. You must have seen that their length is more.

Always try to use Long tail Keyword more. This is generally done by every blogger. When you use Long Tail Keyword then Short Tail Keyword is also likely to rank very easily.

“10 Best way to Earn Money Online” you see in this Keyword “Earn Money OnlineThe short keyword which is also mentioned in it. Now the advantage is that when you rank the big keyword, then the short keyword will rank automatically.

LSI keywords

LSI Its full name is Latent Semantic Indexing, it is a method. Through this, you can find out what is the relationship between the Keyword and Content used in the post. When Search Engine bots crawl the content of your page, it identifies all the common words or phrases as keywords. LSI also works to detect phrase stuffing.

LSI finds similar keywords with your page title inside the content. So that LSI gets to know that how many times have you repeated the words. You cannot fool the Search Engine by using Phrase or title at random place in your page. That’s why never do this mistake.

The title of your post is “Budget Laptops” so when LSI with this title “Searches the related word inside the content, Will search for words like “Less Price Laptop”, “Inexpensive laptop”, “cost effective”.

What is Keyword Density

You can also speak the density of keywords. It tells how many times a Keyword (Phrase) is present in an article. How many times Keyword has been used as compared to the number of words in the entire text.

Take an example, there are 100 words in which your phrase is 3 times, so now the Keyword Density is 3%, According to Searching, High Keyword Density is a good sign for SEO. Remember, even if you are using the same Keyword again and again, it is wrong, it is called Keyword Stuffing.

If you do this then your page will not appear in Google Search.

Whenever bots crawl your page, they crawl keywords. From this, they get to know that from which keyword your page has been ranked. Keyword Density should be more than 2% of your full article and if possible try to keep 1 to 2%.

You have to avoid Keyword Stuffing. The more you focus on Main Keyword, the sooner your page will rank. Pay more attention to the same Long tail Keyword.

Where should be Keyword Placement

Placing the keyword at the right place of the post is a great art in itself. And you will get this art automatically while blogging. so here’s something to talk about

  • Keep Keyword in Title.
  • Use Keyword in your first paragraph.
  • Use Keyword in Image Alt Tag.
  • Use Heading and Subheading (H2 and H3 Tag).

To know more about the above 4 points, read this article of ours Seo Friendly Article. After reading this article and after watching the video, you will understand this article better.

what did you learn today

So friends, today’s information is very important for every new and old blogger. By now you must have known that What is Keyword and why Keyword is important for SEO, Along with this, you also know the types of keywords (long tail keyword and short tail keyword).

Now what you have to do is search 4 to 5 good keywords and try to rank them. Use tools like Google Keyword planner, Uber suggest and SEMrush.

Hope you liked this article, how did you like it, please do comment below. If you want to ask any question now, then definitely write in the comment box below. If you want to give any suggestion, then do give it so that we can do something new for you.

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